And taylor swift were in late-stage negotiations for a sponsorship deal reportedly worth more than $100 million. the deal was said to include a tour sponsorship, ticketing arrangements, and digital certificates in the form of non-fungible tokens (nfts). swift never agreed to endorse the exchange, and the discussions, which began in autumn 2021, collapsed this spring. those opposing the deal included members of ftx’s marketing team, ftx.us president brett harrison, and ftx.us general counsel ryne miller.
Deal was discussed in the late stages of 2021, with negotiations taking place between ftx and swift. ftx had already spent hundreds of millions of dollars on high-profile advertising campaigns, signing deals with the nba’s miami heat and golden state warrior, major league baseball, the nhl’s washington wizards and capitals, as well as esports giant tsm. ftx was also known for its numerous high-profile partnership agreements with celebrities and sports stars.
Sought a “light degree of endorsement” from swift on social media, and the deal’s price tag was reportedly “very high . . . really fucking high. that’s front of the soccer jersey level prices.” those opposing the deal reportedly had doubts that swift would add value to the ftx user base. sam bankman-fried, who stepped down as ftx ceo on the same day as the exchange and its affiliated companies filed for bankruptcy, is being investigated by the sec and doj but has not been charged. swift recently became the first female artist in history to spend 60 consecutive weeks at number one on the billboard 200 chart.